GRAPHIC DESIGN FOR U

BY TATYANA LYAKH
Visual identity
Presentations
Print design, Brand creating, Package design, POS, POP
Corporate, personal, product presentations
What I do?
About
Группа компаний "Арнест"
Частная практика/ freelance
Domashenko.digital
"Graphic designer"
{2 years}
{1 year}
"Graphic designer"
{7 months}
"Graphic designer"
Adobe Photoshop Adobe Illustrator Adobe Dimention Figma Tilda Miro
I work in the following programs:
Hi, my name is Tatyana.
I'm designer living in Moscow with experience in Web Design and Graphic Design.
I have higher education in economic and secondary in marketing, I worked from 2021 as a web designer and from 2023 as a graphic designer. I approach my work comprehensively. I make designs based on the brand’s DNA, I study the strengths of the brand, I think about how the brand can increase sales, I love unusual packaging and work with printing.
I'm here to help you express your brand's personality through design.
Work experience
Web design
Site, Landing page, Online store
About
Baikal State University
Wonderland school
HSE
Digital business school
Coursera
SkillBox
Finance and credit (2010-2015)
Graphic design, Corporate identity
Brand managment
Digital Marketing
UX/UI
Web design, Graphic design, UX/UI
Hi, my name is Tatyana.
I'm designer living in Moscow with experience in Web Design and Graphic Design.
I have higher education in economic and secondary in marketing, I worked from 2021 as a web designer and from 2023 as a graphic designer. I approach my work comprehensively. I make designs based on the brand’s DNA, I study the strengths of the brand, I think about how the brand can increase sales, I love unusual packaging and work with printing.
I'm here to help you express your brand's personality through design.
Education
Latest project

Бренды с которыми я работала в компании "Aрнест"

В компании Арнест я работала с большим количеством брендов FMCG, в том числе делала ребрендинг, создавала бренды, делала дизайн упаковки, разнообразные pos, pop-материалы, банеры для размещения в интернете, 3д продукции (Adobe dimension), презентации, работа с нейросетью, 3D и прочее

Музей Христианской Культуры


Задача: В фирменной стилистике не хотелось делать акцент на христианстве, так как сильной отсылкой к этому является знак хризма, знак по желанию заказчиков обязательно должен присутствовать в логотипе. Хотелось сделать ассоциацию с неким тайным сообществом.







Решение: Был взят за основу шрифт Anticva.
В логотипе используется фигурные скобки, с пропусками между ними, куда что-то нужно вставить но мы пока не знаем что. Это можно толковать как тайные знания, которые можно познать только зайдя внутрь, окунувшись в прошлое, тех времен когда зарождалась христианская культура. В качестве графического приема использовалась cакральная геометрия.






Clothing brand 11

Task: Brand 11 creates unique models that combine aesthetics and comfort. These are bright and unusual things, allowing you to stand out from the crowd and truly collect stylish images. "11 is my path to my dream, lifestyle and goal.
Solution: 11 is the angelic number of the brand's founder, so it was decided to make it as a kind of sign. The customer chose smoky pink as the main color, and equally delicate additional colors were selected for it. Laminated bags and holography for branded stickers were used as graphic elements for other fashionable elements.

Holiday Village Yolla
Task: Holiday Village Yolla in Nordic style.
Solution: The logo uses accent typography - runes, this gives a strong association with the Nordic style as well as with magical rituals, esotericism and mythology. For typing, a well-readable font in the same Nordic style was selected
Casa Loona is a
Casa Loona is a home textile brand.
Launched in March 2024 and plans to begin development according to the fashion industry strategy, launching capsule collections (kitchen and dining, bedroom, bathroom), and then moving on to seasonal collections, changing product colors depending on the seasons.
Positioning: classic textiles with a twist. This helps not to go into luxury and not be perceived as too expensive; due to the “zest” we simplify the perception a little in order to seem more friendly

home textile brand

Lingerie Sasha's bra
Sasha’s bra is a new lingerie brand. The founder, Yulia, is a clothing designer, pays great attention to detail and is well acquainted with the lingerie market and all the features of the products from personal experience. In her products she pays maximum attention to design so that the underwear is comfortable for every woman."
Keys to Brand Expression: A brand at the intersection of sexuality and comfort self-care, confidence expressing yourself through details, lightness, “Old fashion”
Furniture atelier Veevo
I wanted to reflect in the corporate style that the furniture is author's and unique. Furniture as a piece of art. Rounded shapes, the absence of any angularity, also with a reference to the feminine, soft, careful nature of the founders of the brand
View more my work on Behance

And WEB

MY WORKS

View more my work on Behance
CONTACT ME
SOCIAL MEDIA
ly.tatyana@outlook.COM
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